Vinyl, Rubber & Linoleum


Durable | Hard-wearing | Versatile | Slip Resistant | Moisture Resistant | Hygienic | Insulating 

Vinyl is one of the most versatile floorings that offers a variety of designs, patterns and textures. Produced in either sheet or tile form, vinyl is available in a wide choice of colours and styles including tiles, plain, wood, stone and mosaic. Bespoke patterns, logos and images can also be incorporated.  It is suitable to use virtually in any space due to its durability. It is easy to clean and maintain. Vinyl also works with underfloor heating up to 27 °C degrees.

Vinyl also offers a range of qualities like:

  • Slip prevention: slip resistant vinyls are excellent for areas such as kitchens, toilets, bars and any wet areas
  • Electrical resistance: static/conductive vinyls for operating theatres, laboratories or similar areas to protect from electro sensitivity
  • Sound Insulation: acoustic vinyls help reduce noise levels
  • Moisture resistance: vinyl floorcoverings are often used in high moisture areas such as toilets, bath and shower-rooms

The products we use include Altro, Amtico, Gerflor, Karndean, Polyflor and Tarkett. Depending on your specific requirements, we can help to advise you on the most suitable products to meet your needs.

All vinyl floorcoverings require specialist preparation and fitting in order to comply with British Standards and manufacturers’ recommendations.


Rubber flooring is available in different colours and textures in both tiles and sheet, and it can incorporate design elements to create a bespoke look. It can withstand extreme hot and cold temperatures which vinyl products cannot without cracking, chipping or flaking.

The qualities of rubber include:

  • Elasticity: Although rubber has commercial grade durability it is actually quite soft to the touch. Its springy texture can help relieving stress fatigue associated with standing or walking for long periods of time, making this a popular flooring choice in retail locations. The soft yielding nature of rubber also makes it an appropriate floor for playrooms and other living areas. Its softness can be increased by purchasing tiles with fabric, cork, or foam-rubber backing.
  • Fire and burn resistance: This material is resistant to burns left from small heat sources which include cigarette butts. It is non-toxic, so it won’t release harmful or poisonous fumes in case of a fire.
  • Sound insulation: Rubber can act as a sound insulator between floors in a building, depending on the thickness of the tiles used. Its elastic nature can also reduce sound from walking and rolling carts by up to 18 decibels.
  • Natural slip resistance
  • Resistance to marking: this includes impact marks and scuffing

While rubber flooring is resistant to most staining agents, there are a few products that can discolour it. Detergent, and other abrasive cleaning liquids and excessive light can be especially harmful to rubber floors. Grease can also have a drastic negative effect if it is not wiped up immediately.

We work with the following suppliers: Altro, Freudenburg, Polyflor and Dalsouple.


Linoleum is environmentally friendly; being produced from natural materials and resins including wood flour, rosin, jute and limestone. These are blended together with linseed oil and colour pigments to create a homogenous floorcovering, most commonly having a burlap or canvas backing.

Linoleum products have a wide colour and design palette and they are extremely hardwearing and easily maintained; offering the opportunity to incorporate borders, logos, patterns and photographic images, creating a truly unique design.

Some of the qualities of linoleum include:

  • Heat and sound insulation
  • Durability and flexibility
  • There are a variety of colours and designs available including tile, slate, wood planks and parquet.
  • Water resistance

With over 28 years of experience in the business, your project is in good hands.

Call us on 01332 200550 or email enquiries@ajfloorcraft.co.uk

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